Seth Godin-He Certainly Makes You Think

I know I have mentioned Seth Godin before. But you might not know who he is.

I was introduced to him through a book that was recommended to me a couple of years ago, called "The Dip". If you haven't read it , I do suggest you pick it up.

Seth Godin is the bestselling author of more than seven books. He writes about marketing, the spread of ideas and managing both customers and employees with respect. His work applies both in the job world and the network, mlm world.

Two of his recent blog posts really make you think about a couple of reasons we might not be as successful as we might like to be. I included them here for you to get you to think about ways to improve on ways to stand out and by having an agenda in place.

Get on his blog list. It makes for some interesting and thought provoking reading.

Copied directly from Seth's blog...

"Why am I here?"

This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life.

You probably don't have to be there. No gun held to your head, after all. So, why are you spending the time?

Do you have an agenda? It might be to change the agenda, or meet someone who will become a client or to learn something that will help you at work tomorrow.

Well, if that's why you're here, tell me again why you're just sitting there? If the only reason you came was to avoid the office, you need a new office. Quick, before the boss decides that for you.

Surely you have a question you can ask the speaker. Surely you have something interesting to say to the person sitting next to you. Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use.

If there isn't a good reason, go home. If there is, then do something. Loud, now and memorable. Productive too, please.

You're boring

Sorry, someone had to say it.

Your products are predictable. Your insights are recycled. You don't bring surprise with you when you enter a room.

That's why people are ignoring you.

Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.

The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable.

(OK, I fall into both of these categories at times)

Ok, now my suggestion...
Take each of these posts and pick something to change. Just one thing and make an improvement to create that "Slight Edge" (that sound familiar???).